The latest information about OCLC services, programs, news and events
April 20, 2009, vol. 12, no. 15:
*"OCLC releases new report, Online Catalogs: What Users and Librarians Want"
*
"This new report summarizes the findings of research conducted by OCLC on what constitutes quality in library online catalogs from both end users’ and librarians’ points of view."
http://www.oclc.org/reports/onlinecatalogs/default.htm (Complete
report available in PDF format online)
Online Catalogs: What Users and Librarians Want
*In 2008*, OCLC conducted focus groups, administered a pop-up survey on WorldCat.org—OCLC’s freely available end user interface on the Web—and conducted a Web-based survey of librarians worldwide.
The Online Catalogs report presents findings from these research efforts in order to understand:
The metadata elements that are most important to end users in determining if an item will meet his or her needs
The enhancements end users would like to see made in online library catalogs to assist them in consistently identifying appropriate materials
The enhancements librarians would recommend for online library catalogs to better assist them in their work
*The findings indicate, among other things, that although library catalogs are often thought of as discovery tools, the catalog’s delivery-related information is just as important to end users.*
* Executive Summary :*
http://www.oclc.org/reports/onlinecatalogs/summary.htm
*"Selected key research findings"
*
- The end user’s experience of the delivery of wanted items is as
important, if not more important, than his or her discovery experience.
- End users rely on and expect enhanced content including
summaries/abstracts and tables of contents.
- An advanced search option (supporting fielded searching) and facets
help end users refine searches, navigate, browse and manage large result
sets.
- Important differences exist between the catalog data quality priorities
of end users and those who work in libraries.
- Librarians and library staff, like end users, approach catalogs and
catalog data purposefully. End users generally want to find and obtain
needed information; librarians and library staff generally have work
responsibilities to carry out. The work roles of librarians and staff
influence their data quality preferences.
- Librarians’ choice of data quality enhancements reflects their
understanding of the importance of accurate, structured data in the catalog.
"The findings *suggest two traditions of information organization at work*—one from librarianship and the other from the Web. Librarians’ perspectives about data quality remain highly influenced by their profession’s classical principles of information organization, while end users’ expectations of data quality arise largely from their experiences of how information is organized on popular Web sites. *What is needed now is to integrate the best of both worlds in new, expanded definitions of what "quality" means in library online catalogs."*
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